Friday, May 23, 2008

Indy in the schedule...and everywhere else too!

+ Yesterday, the new Indiana Jones movie opened...and thank god. I love Indy as much as the next person (that loves Indy movies) but the amount of cross promotional crap has kind of gotten out of hand. Take the example below...last week I was checking to see if the Sox were playing at home or away and stumbled across this "in-schedule" advertising on all the team schedules from the MLB. Aaargh. Seriously, it's like you can't escape it. And in some ways, you'd think there'd be enough hype for this movie on its own that they wouldn't need to go as far as they have. But, who knows...maybe they do.

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