+ Sometimes I see a tagline and I just have to wonder...WTF? In the last 15 years or so, if you compare taglines to those that came before, you'll see there is a bit of a difference. It used to be that taglines (or straplines or endlines or what have you), were something that summed up the entire brand or product benefit in an easy to digest and remember bit of copy. But now it's become more like the ones below. As I find more that fit this argument, I'll be posting them here.