+ Atletico International of Barcelona, Spain was inspired by a quote from Alfred Hitchcock for their recent campaign for MECAL, Barcelona Short Film Festival. Hitchcock said: "The length of a film should be directly related to the endurance of the human bladder." So, from now on, MECAL is to be known as the first bladder friendly festival. It's a fun twist and unusual way to promote the brevity of the films.
Advertised brand: Mecal
Advert title: Bladder
Advertising Agency: Atletico International, Barcelona, Spain
Agency website: http://www.atleticointernational.com
Art Director: Héctor Vilar, Cristina Mascort
Copywriter: Alberto García Orte, Marc Sánchez, Marta Caseny.
Production Company: Garage Films
Print: Vice Magazine Spain