Tuesday, April 20, 2010

Atletico Makes Short Film Festival Bladder-Friendly

+ Atletico International of Barcelona, Spain was inspired by a quote from Alfred Hitchcock for their recent campaign for MECAL, Barcelona Short Film Festival. Hitchcock said: "The length of a film should be directly related to the endurance of the human bladder." So, from now on, MECAL is to be known as the first bladder friendly festival. It's a fun twist and unusual way to promote the brevity of the films.

Advertised brand: Mecal
Advert title: Bladder
Advertising Agency: Atletico International, Barcelona, Spain
Agency website: http://www.atleticointernational.com
Art Director: Héctor Vilar, Cristina Mascort
Copywriter: Alberto García Orte, Marc Sánchez, Marta Caseny.
Production Company: Garage Films
Director: Bungalow
Print: Vice Magazine Spain

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