Caffeinated posts from a Creative Director/Copywriter/Strategist.
Tuesday, April 20, 2010
Atletico Makes Short Film Festival Bladder-Friendly
+ Atletico International of Barcelona, Spain was inspired by a quote from Alfred Hitchcock for their recent campaign for MECAL, Barcelona Short Film Festival. Hitchcock said: "The length of a film should be directly related to the endurance of the human bladder." So, from now on, MECAL is to be known as the first bladder friendly festival. It's a fun twist and unusual way to promote the brevity of the films.
Credits: Advertised brand: Mecal Advert title: Bladder Advertising Agency: Atletico International, Barcelona, Spain Agency website: http://www.atleticointernational.com Art Director: Héctor Vilar, Cristina Mascort Copywriter: Alberto García Orte, Marc Sánchez, Marta Caseny. Production Company: Garage Films Director: Bungalow Print: Vice Magazine Spain
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