Thursday, August 19, 2010

This and That: 08.21.10

+ I'm easing my way back into blogging again. Life (read: work) had gotten the better of me the last few months. So to start off, I'm going the easy route with a list of things I've been reading the last couple of days. ;)

+ The Web is Dead. Long Live the Internet from Wired about the shift from browsing and searching the web to getting and app platform interactions.

+ 8 Social Media Treasures We Learned from Old Spice points out some of the key things that made this campaign successful. Personally, I think these learnings are ideas that should be in any campaign, social or otherwise. They include: Originality; Don't Talk, Do; Be Human; Mix It Up; Don't Be Obvious; Humor; Don't Sell, Conversations Will Come; Real Strategy. The biggest success for the campaign was that they weren't afraid to go to a place of absurdity that would resonate with their target audience. Too many brands are afraid to do this. Or, they do a watered down version that falls flat. It's part of the reason that this campaign is one of my favorites from this year.

+ Infographics to make you drool found on Flickr. (hat tip brandflakesforbreakfast)

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