Tuesday, June 11, 2013

Translate it to dolphin speak

+ What appears to be a new campaign for Clorox Greenworks Cleaners gives folks the ability to have their message translated into dolphin, then it can be shared, etc. For each message shared, they'll donate $1 to the Dolphin Communication Project. A feel good play for the brand, but that's in their wheelhouse. (sorry, couldn't help myself). Site is nicely designed. Like the use of video in full screen type format too. This also speaks to me personally because before I decided on Advertising as a profession, I was planning on being a marine biologist to study dolphin and marine mammal behavior in the wild (yeah, I wanted to hang out on boats and play with dolphins and seals.)

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