Sunday, December 29, 2013
This And That 12.29.13
+ Watch for a few good things. 1) Make interesting things that people want to share. 2) Logos are not brands, brands are the sum of the things that they do and experiences you've had or heard about them.
QR Codes Kill Kittens, A Cautionary Tale for Creatives talk by Scott Stratten.
QR Codes Kill Kittens: A Cautionary Tale for Creatives from The 3 Percent Conference on FORA.tv
+ Creativity, Disruption, Storytelling in the Digital Age from The Guardian featuring Allison Arden of Ad Age and Chuck Porter of CB+P.
Creativity, Distruption, Storytelling in the Digital Age from The Guardian on FORA.tv
+ Cadence and Slang is a series of evergreen guidelines that advocate simplicity, consistency, and humanity in technology. You can get a free chapter to check out. Tempted to get the book (maybe I will).
+ "Predatory Thinking for Copywriters", a talk by Dave Trott at the 2013 Professional Copywriters' Network Conference.
+ Peter Thompson on Strategic Questions shares 8 tough questions to ask clients to get them going in the right direction with their strategy.
+ The Many Faces of Adaptive Design is a great read on the different uses people associate with the term "adaptive design".
+ Here's a handy toolkit from Hack Design for best tools online for design, UX, and more.
+ I came across this post, Job Stories Are Great But Personas Aren't Dead, which was a nice read but introduced "job stories" to me as a new term. That lead me to this blog post, Designing Features Using Job Stories, which basically introduced to me the idea that personas aren't as helpful as job stories. I'm not sure I really see the difference all that much besides tweaking the questions asked.
+ Content Marketing Predictions for 2014.
+ What Content Marketing Needs to Rule in the Post-Advertising Age.
+ 4 Reasons Apple's iBeacon Is About to Disrupt Interaction Design.
+ After the Digital Agency: The Three New Archetypes for Winning Agencies, which states that digital expertise isn't enough anymore--you must be customer-obsessed.
+ Notes from LukeW of An Event Apart event in 2012 by Kristina Halvorson's Content Strategy Roadmap presentation in which she talked about how to integrate content strategy into a typical Web design workflow. In my experience, this is a key thing. As well as understanding that content is not just copy. But that's another post. ;)
+ And here's an oldie from A List Apart, Reviving Anorexic Web Writing which is still very relevant, maybe more so with the content marketing buzz.