"When brands publicly (and randomly) reward their customers, they demonstrate that they genuinely care about their customers, and are offering a new and exciting product/experience. This in turn creates buzz and excitement around the topic."
Lessons of continuity and disruption in building brands:
"Fundamentals for creating a loyal brand remain largely the same:
...where once marketers could create an external image for the brand through advertising, a brand today is largely defined by the culture and competency of the company behind it. That culture needs to live and breathe the brand.
- Provide something that's useful to people in their lives. Save them time or money, perhaps, or give them a better experience.
- Do it in a way that's likeable, and engaging. With human decision-making largely based on emotion, make a connection.
- Show loyalty to those that embrace you. Over time, you'll earn their trust."
Wrestling with the always on social web and trying to relearn the value of boredom:
"Even if spending that time staring off into space makes it feel like I’m not accomplishing anything worthwhile, I think I probably am — and there’s research that suggests I’m right: boredom has a lot of positive qualities.">
SnapChat's pitch deck to businesses.
Life and legacy of Peter Drucker.
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