Monday, August 18, 2014

This & That: Stuff to read 08.18.14

Surprise & Delight: What is it, and why marketers love it:
"When brands publicly (and randomly) reward their customers, they demonstrate that they genuinely care about their customers, and are offering a new and exciting product/experience. This in turn creates buzz and excitement around the topic."

Lessons of continuity and disruption in building brands:
"Fundamentals for creating a loyal brand remain largely the same:
  • Provide something that's useful to people in their lives. Save them time or money, perhaps, or give them a better experience.
  • Do it in a way that's likeable, and engaging. With human decision-making largely based on emotion, make a connection.
  • Show loyalty to those that embrace you. Over time, you'll earn their trust."
...where once marketers could create an external image for the brand through advertising, a brand today is largely defined by the culture and competency of the company behind it. That culture needs to live and breathe the brand.

Wrestling with the always on social web and trying to relearn the value of boredom:
"Even if spending that time staring off into space makes it feel like I’m not accomplishing anything worthwhile, I think I probably am — and there’s research that suggests I’m right: boredom has a lot of positive qualities.">

SnapChat's pitch deck to businesses.

Life and legacy of Peter Drucker.

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