Saturday, May 22, 2004


+ So the other day I took a trip to the bookstore to pick up a plethora of ad related mags (Print, Archive, HOW, Creativity, Communication Arts, etc). On such trips I tend to take a peek at the ad/marketing books as well. I had heard of "Lovemarks", by Kevin Roberts, CEO Worldwide, Saatchi & Saatchi. I flipped through it and thought it looked good enough to purchase. So I did. The design of the book is great for starters. Then there's the content. I'm only a few pages in to it so far, but I think it's great. It looks at a variety of brands and also has commentary from some well known guys like Bob Isherwood. There's also, a website for it as well where visitors can vote for their favorite lovemarks or nominate a brand that isn't there already.
I'll post more later- after I've had a chance to get through some more of the book.

No comments :

Related Posts Plugin for WordPress, Blogger...