Tuesday, May 02, 2006

:: adgruntie :: Let's state the obvious and call it new

+ Mitch Lowe, CEO of Jumpstart, tells the world of "four new truths of advertising".
1. Online is interactivity
2. Online is visual
3. Online is measurable
4. Online allows precision targeting
Uh, no kidding! Welcome to "no-duh" land.

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