+ I put this slideshare together to show that there is still importance in storytelling and ideas in advertising. We've become too focused on the technology and less on the story that drives it for the brands we work on. Being obsessed with data isn't a good thing either--it's what helps you build the strategy that the ideas and story comes from (or used to measure its success afterwards). Yes, it's important, but it's not the end all, be all. Neither is content. What is content but elements from stories and ideas? We can change the names and distribute them in different ways, but the initial premise is the same.